Social Media & Digital Ad Buyer
Full-Time Contract / Remote
About Apex Current:
Apex Current is a performance-driven digital ad agency that provides end-to-end solutions that produce tangible results for small businesses from coast-to-coast. The reason we exist is simple - to drive the results that matter most to our clients, including a positive return on investment (ROI) that is consistently trackable & scalable month-after-month.
Job Title: Social Media Manager / Digital Ad Buyer
Location: Fully Remote
Description:
The Social Media Manager / Digital Ad Buyer will play a key role in the growth of Apex Current, LLC, and its subsidiaries’ by coordinating the development as well as deployment of social media campaigns while also assisting in ad buying operations.
He/she will cultivate content, schedule posts, and assist in launching as well as nurturing client ad campaigns optimizing for results. With each social media or ad campaign launch, he/she will continually work in tandem with CEO to optimize top performing ad inventory while understanding agreed upon key metrics for success and reporting those results weekly.
In this role, as he/she will also drive portions of the creative process including; curation of content pieces, responding to social media comments/questions, the selection and design of ad creative, writing ad and email copy.
Position Focal Points:
Social Media Management - Curate content for and manage any client social media accounts when applicable as well as Apex Current’s social media accounts which will include new business development campaigns supporting active channels and increased client growth opportunities.
Client Campaign Deployment - Assist in the deployment of client digital ad campaigns in a timely manner based on agreed upon project timeline and workflow schedule on Facebook, Facebook's Ad Network, LinkedIn, SnapChat, Google Ads, YouTube, etc.
Campaign Optimization and Key Metrics - Learn the key performance campaign metrics and support the CEO on campaign optimization for client campaigns to achieve ROAS (return on ad spend) goals.
Creative & Copy - Find optimal ad imagery assets, create graphics and write copy for ad placements.
Client Account Management - In certain cases, management and nurturing of Apex Current client accounts when and where needed to support client retention and overall client satisfaction.
Priorities Breakdown:
# 1 Social Media Management
Daily posts across client and Apex Current social media accounts
Curation and creation of social media assets
Leverage Apex's social media presence to grow new business opportunities
Increase engagement and growth of social media accounts
Respond to comments and questions in a timely manner
# 2: Ad Operations Support:
Learn how to set up initial campaign framework
Launch client ad campaigns on expected launch dates
Create, refresh and update Custom Audiences when needed
Create and support new ad creative and copy
Follow naming conventions and any other launch protocols
Double and triple check all aspects of ad before launching for correct links, ad copy grammar, etc.
# 3: Campaign Optimization:
Learn key metrics and support campaign optimization processes in conjunction with the team including; learning the skillset to split creative and copy to find successful inventory and continually refine knowledge and review analytics daily - demonstrating this in action by regularly presenting new ideas and concepts to help Apex Current optimize and provide the best possible return for clients.
# 4: Social Media & Ad Campaign Framework:
Become a master of the “why” behind campaign framework
Learn pixel & tracking codes best practices and placement
Learn Google Tag Manager
Set up of Custom Conversions
Set up of Custom Events
Set up of Custom Audiences
Structure and flow of campaigns
Integrations when necessary
# 5 Client Account Management
When needed, interact with Apex Current clients being presentable, kind and in a timely manner
Respond to emails & phone calls - provide buffer to CEO
Support project workflows & optimization of internal processes
Improve client retention through generating new opportunities that create ‘stickiness’
Additional Information & Salary Range:
Fully Remote Opportunity
Salary Range: $50,000 - $100,000
