Corbitt Chandler
A new frontier: HOW WILL GOOGLE RESHAPE the ...

A new frontier: HOW WILL GOOGLE RESHAPE the future of digital cookies?

Navigating the New Digital Marketing Era: Beyond the Cookie's Demise
In the ever-evolving digital marketing landscape, where innovation and competition drive continuous change, a significant transformation is underway. Google's strategic move to end third-party cookies on Chrome marks a pivotal shift towards a privacy-focused digital era. This change, initially affecting a modest 1% of Chrome users—or a staggering 30 million individuals—signifies a major overhaul in digital advertising strategies.

Embracing Enhanced Privacy in Digital Marketing
The decline of third-party cookies, which have been pivotal in tracking user behavior across sites for targeted digital marketing campaigns, is a response to growing privacy concerns. The move away from these invasive tracking methods on Chrome is part of a broader industry trend towards safeguarding user privacy, affecting strategies across Google Ads, Facebook advertising, and beyond.

With privacy concerns taking center stage, major browsers like Mozilla's Firefox and Apple's Safari have already enhanced user privacy, setting the stage for Google's 2020 announcement to phase out third-party cookies on Chrome. Despite delays, this shift underscores a significant pivot in how digital marketing operates, with Chrome's 65% share of global internet traffic highlighting the immense impact of Google's privacy initiatives.

Adapting Digital Marketing Strategies for a Post-Cookie World
This seismic shift in digital marketing demands strategic adaptation. The decline of third-party cookies signals the need for new approaches that respect privacy while maintaining the efficacy of digital advertising campaigns, including Google Ads and Facebook advertising. Apex Current, led by founder & CEO Corbitt Chandler, offers innovative solutions by embracing Artificial Intelligence (AI like OpenAI / ChatGPT), leveraging first-party data, and refining targeting strategies for privacy-conscious personalized advertising.

Innovating with Apex Current in the Digital Marketing Landscape
Transitioning to a digital ecosystem without third-party cookies might seem daunting, but Apex Current, transforms it into an opportunity for digital marketing innovation. We specialize in using first-party data and smarter targeting techniques that comply with current privacy standards, ensuring your marketing efforts on platforms like Google Ads and Facebook advertising remain effective and relevant in this new era.

Elevate Your Digital Marketing Strategy with Apex Current
Are you ready to navigate the changing tides of digital marketing with Apex Current's expert guidance? CLICK HERE to schedule your Free Consultation today to learn how we can enhance your digital marketing strategies on Google Ads, Facebook advertising, and more. Availability is limited, offered on a first-come, first-served basis, so act quickly to secure your strategic advantage.

SECURE YOUR FREE CONSULTATION TODAY!

**Don’t miss out!! Free Consultations are extremely limited.**

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Navigating the digital marketing space as a business can be overwhelming and time consuming. Let our team @apexcurrent work with you to build the best strategy to fill your inbox with leads! We have clients nationwide and we promise to provide qualit
Hesitation is the enemy of success. Ask any business owner or entrepreneur. The marketplace has changed drastically in the last 5 years...some risk must be assumed for success. . That's why our approach to digital marketing works so well for our cli
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@garyvee dropping some knowledge bombs!! This rings so true with us here at Apex Current. We get so many messages and emails from frustrated business owners who don't know where to start when it comes to running digital ads. Well guess what? We'd b
“The Greatest Marketing Flaw” No matter your companies’ size, industry or target market, never let “personal preference” trump what actually matters for the success of your marketing campaign. . . . What does that mean
We have the opportunity to drive results for some of the coolest brands! @rose.box.nyc is one of the newest. Featured on The Rachael Ray Show as well as by Elite Daily, Observer and more, their breathtaking rose arrangements are preserved to last mor
🎉 Happiest of Birthdays 🎉 to the part Abercrombie model, part brilliant CRM technician, and ALL around stud, our Director of Systems and Tech @ethanvoce !!! ❤️We hope you had an amazing day and that this year is better than all the rest combined! M
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We take a data driven approach to ensuring the right audience receives the right communication. It’s just a small part of the overall value we bring in helping you reach your customers. #digitalmarketing #digitalmarketingagency #digitalmarketin
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Http vs Https ... We see businesses with unsecured domains (http) more times than we’d like. Here are a few thoughts to consider. It doesn’t impact site effectiveness and for direct visitors the possible impact is relatively low. We do be
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#2018 was quite the year around here. Can’t wait to make this year even more #EPIC. Thank you to our clients and anyone who’s supported this journey in any way shape or form! Much much love ❤️ !!!
Today, #Infusionsoft officially became @keap, which means we have even more ways to serve you! Not ready to commit to a full CRM implementation? Now we can provide a lite lead management tool for you. We have the best implementation team ready to ser
 

Apex Current Ranked Number 1 Best Advertising Agency In The State of Alabama in UpCity BEST OF 2022 Awards!

From UpCity.com - Every year, UpCity’s Best of Awards honor our B2B service providers’ tremendous work within rotating focus areas.

Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area.

In 2022, we celebrate the best providers at the local level for each U.S. state and Canadian province.

Apex Current is more than honored to receive this award from UpCity.com and thankful to our team and clients for making it possible!

We’d also like to congratulate all of the other advertising agencies in the state of Alabama for their hard work and dedication to their clients. You can see the rest of the Top 10 from UpCity’s list, highlighted below.

2. Uptick Marketing

3. Infomedia

4. Tommy House Studios

5. Intelus Agency

6. Zellus Marketing

7. PlayBig Desion

8. Nick the Marketer

9. Marketing on the Web

10. Purple Tie Guys

U.S. Small Business Administration SELECTS corbitt chandler as digital marketing subject matter expert for T.H.R.I.V.E. Executive Level Business Training for Entrepreneurs

Apex Current founder & SBA THRIVE Subject Matter Expert, Corbitt Chandler.

WASHINGTON, D.C., May 26, 2022 — The U.S. Small Business Administration (SBA) has announced that Corbitt Chandler, founder and CEO of Apex Current, will serve as the Digital Marketing and Social Media Subject Matter Expert (SME) for T.H.R.I.V.E. Emerging Leaders Reimagined, a c-suite level training program for small business leaders.

"The T.H.R.I.V.E. Emerging Leaders Reimagined initiative is designed to equip up-and-coming small business leaders with tools, knowledge, and access to the brightest minds in economic development and business," stated Mark Madrid, Associate Administrator of the Office of Entrepreneurial Development. "Under the Biden-Harris Administration and Administrator Guzman's leadership, the SBA is tirelessly working to empower small business owners, to fuel their growth, and continue bolstering our nation's historic economic surge. We are energized, mobilized, and ready for action."

The program aims to cultivate strong leaders and boost the growth of high-potential small businesses throughout the United States. It provides complimentary entrepreneurship education and training to executives of qualifying high-performing small businesses. The six-month intensive executive entrepreneurship training series will encompass in-person coaching, self-paced learning, mentoring, and classroom instruction.

Participants will collaborate with a network of experienced SMEs specializing in core business topics, each tailored to meet the unique needs of small business owners. These topics span across accounting, business strategy, marketing, human resources, and, of course, digital marketing.

“It’s a privilege to be chosen as one of the program’s Subject Matter Experts,” commented Corbitt Chandler, the founder of the performance-driven digital marketing agency, Apex Current. “I've always relished the process of teaching and training small business owners how to grow their businesses using effective, strategic, paid digital advertising & social media strategies that yield tangible results. I'm eager to deliver as much value as possible to these owners and positively influence their small businesses.”

The initiative is spearheaded by the SBA’s Office of Entrepreneurial Development, which has collaborated with Isom Global Strategies (IGS), a strategic marketing and management firm based in Washington, D.C. This fresh partnership between the SBA and IGS aims to perform a significant revamp of the program's infrastructure, virtualizing certain aspects post-pandemic.

The program's intensive curriculum includes 66 total hours of training, comprising 33 hours of in-person classroom sessions with a business coach and 33 hours of online video training modules led by SMEs. Approximately 1,000 business owners participating in this year's program will be the first to experience this new online segment.

SMEs from across the country, each an expert in their field, have been carefully selected. These SMEs, contracted by the SBA, will develop course content and record video training modules for their sections of the online course. Topics covered include effective leadership, business planning, raising capital, culture, driving sales, and digital marketing & social media strategies.

For the Digital Marketing and Social Media Strategies sections of the program, the SBA chose Chandler due to his extensive experience as a digital marketing expert and successful entrepreneur. These parts of the program will include two core sections, with Chandler leading the paid digital and social media marketing sections and fellow SME, Tani Lopez, a social media creator and entrepreneur, leading the segments related to organic social media management.

“I’m excited to collaborate with Tani, who’s extremely talented in her field, to develop these modules,” said Chandler. “Although our roles are different, they are two sides of the same coin. Our shared goal is for participants to derive the maximum value possible from our allocated time.”

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About Corbitt Chandler:
Recognized as one of Birmingham’s Top CEOs by the BBJ in 2018, Corbitt Chandler is an entrepreneur, digital marketer, consultant as well as the founder of multiple startups including, Apex Current, which has received many accolades which includes being ranked by DesignRush as one of the Top 10 ROI-Driven Digital Marketing Agencies in the U.S. in 2020. As a digital marketing innovator, Chandler has mastered a wide variety of digital ad serving platforms, adjacent technologies, backend applications and online strategies and is a highly sought after consultant by brands across the U.S. and abroad for his expertise as a Conversion Rate Optimization (CRO) specialist. To learn more about Corbitt Chandler click here or to learn more about his agency, Apex Current click here.

About SBA T.H.R.I.V.E.:
The U.S. Small Business Administration’s T.H.R.I.V.E. Emerging Leaders Reimagined is a 6-month intensive training program that helps CEOs and Executives get unstuck and take their business to the next level. Accelerate your leadership skills, learn an MBA-level curriculum, receive tailored business coaching, and build relationships with a community of business owners, advisors, and experts. To learn more about SBA T.H.R.I.V.E. click here.

Apex current named in 2021’s top digital marketing agencies featured in yahoo!

This week our agency, Apex Current, was ranked by DesignRush, as one of 2021’s Top Digital Marketing Agencies which was featured in an article on Yahoo! Finance. We’re truly humbled and honored to be selected among such an impressive group of agencies and would like to take this opportunity to congratulate the other providers who made this year’s list - our hats are off to you!

DesignRush released the quarterly list of the top digital marketing companies that help businesses better understand the market and reach target audiences using various digital marketing channels.

NEW YORK, Dec. 10, 2021 /PRNewswire-PRWeb/ -- Only 61% of marketers are confident that their marketing strategy is effective in achieving its intended effect. As the number of marketing methods increases along with new ways of approaching online campaigning, businesses are in greater need than ever to use specialist marketing expertise to help them stand out in the market.

DesignRush, a B2B marketplace that connects brands with agencies, has released the third quarterly (Q3) list of the top digital marketing companies to hire. The list features experts in:

The top digital marketing experts worldwide, according to DesignRush's Q4 list, are: 

  • Activate Health - activatehealth.com

  • Allinclusive - allinclusive.agency

  • Almond Solutions - almondsolutions.com

  • Anvil Media - anvilmediainc.com

  • Apex Current - https://www.apexcurrent.com

  • Appetite Creative - appetitecreative.com

  • AVX Digital - avxdigital.com

  • BCP Digital Marketing - bcpdigitalmarketing.com

  • Behavioral Health Network Resources - behavioralhealthnetworkresources.com

  • Belkins - belkins.io

  • Bewe Srl - bewe.it

  • BRAD ADVERTISING - bradadvertising.com

  • Brandnation - brandnation.co.uk

  • Brenton Way - brentonway.com

  • Ca Design Studio - cadesign.io

  • Carusele - carusele.com

  • Cerberus Agency - cerberus.agency

  • Confluencr - confluencr.com

  • Customer Foresight Group - customerforesight.com

  • DIGITAL CONCEPTS - digitalconcepts.in

  • Dotlogics - dotlogics.com

  • ElephantMark - elephantmark.com

  • Fablesquare - fablesquare.com

  • Finest Content Writing - finestcontentwriting.com

  • First Fig Marketing & Consulting - firstfigconsulting.com

  • FlexMR - flexmr.net

  • FRW Studios - frwstudios.com

  • GMG Public Relations - gmgpr.com

  • Gro http://www.se - gro http://www.se.com 

  • Holt Web Design - pittsburghmarketingsolutions.com

  • Innovative Flare - innovativeflare.com

  • Intelus - intelusagency.com

  • Joseph Studios - josephstudios.net

  • Jubilant Digital Marketing - jubilantdigital.com

  • KitelyTech - kitelytech.com

  • Launch Digital - launchscotland.com

  • Levelon Digital - levelondigital.com

  • Lowcostseo - lowcostseo.co

  • Mabbly - mabbly.com

  • Matrix Bricks - matrixbricks.com

  • Meteor Affinity - meteoraffinity.com

  • Miklagard - miklagard.dk

  • Miller Public Relations - millerpublicrelations.com

  • Monarch Seo Agency - seomyagency.com

  • Motivate Design NYC - motivatedesign.com

  • 1o8 - 1o8.agency

  • Pace Social Media - pacemediasolutions.com

  • Penny Marketing - apennymarketing.com

  • Push ROI - pushroi.com

  • Reputation Rhino - reputationrhino.com

  • ROI Swift - roiswift.com

  • SAMA Labs - sama-labs.com

  • SEO Pro Hub UK - seoprohub.co.uk

  • SEO XOOM - seoxoom.com

  • SH1FT DIGITAL - sh1ftdigital.com

  • Skookum Films - skookum-films.com

  • Sociallyin - sociallyin.com

  • Socialpubli - socialpubli.com

  • Stack Influence - stackinfluence.com

  • Studio Mosaic - studiomosaicapps.com

  • Tenderling - tenderling.com

  • The Analyst Agency - theanalystagency.com

  • The Design Agency - designagency.gr

  • VidOps - vidops.io

  • VINT Consult - vintconsult.com

  • Vision One - visionone.co.uk

  • Wirefox Design Agency - wirefox.co.uk

  • Zintel Public Relations - zintelpr.com

Brands can explore the top digital marketing companies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting brands with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

Apex Current Strikes Partnership with Forum Health

Apex Current, featured in Yahoo Finance as one of DesignRush’s top 10 digital marketing agencies in the U.S. to provide strong ROI, is excited to announce a client partnership with the successful Salt Lake City-based Forum Health organization and its Chicago-based Agenixs integrative health clinic, a former client partner of Apex Current. Looking to become known as the global leader in integrative medicine, Forum Health sought out Apex Current at the recommendation of Forum Health partner, Dr. Paul Savage, founder of Agenixs. Agenixs had previously worked with Apex Current in 2018 and saw great success using our automated pipeline marketing products. We are thrilled to have the opportunity to reinstate those pipelines and to continue the aggressive growth that our previous campaigns saw.

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Facebook Shops for Retail Businesses: An Overview Guide

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Following on the heels of the successful Marketplace, Facebook announced the release of Shops for retail businesses in May of this year. Unlike Marketplace that is an open community buying and selling platform, Shops caters specifically to retail businesses and allows them to create a virtual storefront on both their Facebook and Instagram pages.

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How To Grow Your Business In 2020 Through Digital Marketing Made Simple: A Step-By-Step Guide

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In this featured article, our Founder and CEO talks through the most recent tips and tricks for how grow your business through digital advertising campaigns in 2020. In this article, we make things simple with the easy-to-follow steps you need to champion your own performance-driven digital ad campaigns. We’ll breakdown the essential steps including; how to write ad copy that speaks to your ideal prospect, how to set up Social Media Marketing ads as well as Search Engine Marketing ads, how to optimize for goals like app installs, how to drive online purchases and much more!

Performance-Driven Digital Advertising

Learn More About How We Can Help Grow Your Business, No Matter The Type Or Size, By Requesting Your Free Consultation.

 
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About Apex Current

Apex Current is a performance-driven digital advertising partner that works with companies across the US and abroad to grow their bottom line through tangible results.

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