Senior Digital Marketing Strategist

Full-Time Contract / Remote

Job Description

About Apex Current:

Apex Current is a performance-driven digital ad agency that provides end-to-end solutions that produce tangible results for small businesses from coast-to-coast. The reason we exist is simple - to drive the results that matter most to our clients, including a positive return on investment (ROI) that is consistently trackable & scalable month-after-month.

About This Role:

The ideal candidate will be a problem solver at heart, someone who can dig through data and find solutions - and possess the confidence to present them. This person should thrive on creative strategy, setting up ROI positive campaigns and watching them come to fruition. A self-starter e who never settles and always strives to create better than last time.

Key Roles and Responsibilities:

• Keep abreast of emerging behaviors, technologies, and brands that affect client’s businesses

• Interpret client marketing strategies into media recommendations that drive results

• Collaborate with and support the brand strategy, creative and content teams to define project objectives, KPIs and strategic digital approach

• Conduct research to identify digital channels for campaigns, staying aware of channel limitations and trends 

• Build and develop strategic multi-channel digital marketing plans   

• Lead the implementation and provide expert support for digital marketing campaigns

• Proactively recommend changes to plans to continuously improve results

• Identify trends and insights to optimize campaign performance 

• Brainstorm new and creative growth strategies

• A/B test custom audiences, placements and creative assets to improve CPA

• Compile data across several digital platforms to create monthly reports, analyzing performance metrics to provide insights and optimizations for future campaigns

• Present insights and analytics reports to clients 

• Perform competitive analysis and identify gaps and opportunities in the marketplace

• Schedule email marketing campaigns

• Drive thought leadership of general SEO, email marketing, and digital media strategy

• Stay up to date on search engine best practices 

• Understand technical SEO requirements to inform implementation

• Perform search engine optimization tasks, including implementation, monitoring and reporting performance

• Collaborate with platform and other vendor partners

• Maintain expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, Google and emerging media channels

Qualifications:

• Bachelor's degree in marketing, advertising, communications or related field

• 3+ years of experience managing paid and organic social campaigns

• 2+ years of experience in search engine marketing and optimization (Google products) 

• Knowledge of 3rd party tracking and serving technology (like Google Analytics, Shopify and Amazon Store)

• Strong quantitative, analytical and data literacy skills

• Strong organizational and communications skills to be able to manage multiple projects in a fast-paced environment

• Proficient with Word, Excel, Keynote and Google products (Gmail, Sheets, Docs); data visualization tools experience is a plus

• Exhibits strong listening skills and the ability to tactfully communicate position on relevant issues to reach team consensus

• Proactive nature in the seeking of work/responsibility

• Dependability in execution of work and as member of assigned team

• Enthusiastic, solution-oriented attitude in accepting work/new challenges

• Effective interpersonal skills working well across functions

• Conscientious work ethic